Social Media and How It Is Revolutionizing Logo Design

We live in an age where smartphones are now as commonplace as televisions and toasters, and where practically everyone who owns a smartphone uses at least one form of social media. Even my grandmother who is almost 90 years old, uses Facebook on her phone and iPad to keep in touch with friends and relatives. Social media has revolutionized the way we interact with each other and how we absorb news and information. This paradigm shift has also affected the ways in which graphic artists tackle logo design.

Designing for Micro-Sized Displays

Given its infinitely vast and ever-expanding user base, as well as its free-to-join nature, social media is an ideal platform for brands to engage with consumers. This also means that company logos need to be perfectly legible at small scales, such as on all modern phone displays. Now, although it has always been an important consideration in the past for logos to appear clear and distinct at a reduced scale, it was never an essential requirement.

Before the advent of social media and widespread smartphone usage, smaller logos were most commonly visible on branded print materials, such as business cards, letterheads and so on, as well as digital formats including website banners and email footers.

An example of a company logo that has been simplified in recent years, is the Starbucks Coffee logo.

 

sydney logo design starbucks

 

The iconic Starbucks emblem was refined in 2011 to simply feature the image of the mermaid without the accompanying ‘Starbucks Coffee’ text. The simplification ensures that the logo is equally prominent at all scales including social media, and the absence of the brand name does not in any way harm the brand; the famous Starbucks emblem is instantly recognizable among consumers.

Adaptable Logo Design

Due to the high interactivity of consumers and visitors with brands online via social media, we now see companies altering their logos to suit a particular theme or honor a particular event or person. There is no greater example of this than Google, whose ‘Google Doodles’ are famous for celebrating such occasions through the use of clever creative visuals and interactive presentations. Such logos are often referred to as liquid brand identities or logo systems.

So why are these dynamic logos gaining in popularity? A logo embodies the soul and spirit of a given brand and this always remains constant, but by making slight adjustments to the design that coincide with a current event, convey a particular mood or simply enforce a certain opinion, the brand can in turn enhance their engagement levels with consumers and influence their impression of the brand.

 

logo design sydney google

Communicate your business image or message to the world with great logo design

A company’s brand image can be established effectively in the world market with the help of business logo designs. Logos are the visual icons representing companies, establishments and other businesses. They can also symbolize products and services. Consumers will identify and narrate to logos, which in-turn will fabricate company branding.

A business may have exceptional services to offer, but if it doesn’t have uniqueness or a face for a customer to pursue, it would stay behind the stage for a long time to come. Hence, it’s almost fundamental, in the current cutthroat age, to have a business logo design that can ultimately turn a company into an exceptional brand.

A business logo design should signify what your company stands for. It should have an expert look, because logos are not really pieces of art. They are intended to show the consumers what your business or organization is all about. It’s important to integrate as much information about your company as you can into your logo, but without overloading the design. A professional logo design firm can help you compile an enthralling, visually agreeable logo.

Logo Designs That Look Good at Every Scale

Your logo design can also assist your company endorse a new product. In case the product has the logo on it; deem that the major portion of the promotion is already completed. Even if your business is not well recognized, a logo would make the customer view the product as reliable and usable. The only condition here is that you should have a strong, well fabricated, professional commercial logo and not just a feeble design that is all colorful and flashy, but does nothing to help the business.

It’s considered good design practice to ensure that a logo is refined, rather than intricate, as complex drawings and outlines typically do not look good at smaller scales; while your logo may look astounding on a road-side billboard or on the surface of a company truck, it may be unrecognizable on a business card or the apex of a brochure.

Choose a Logo Design Specialist

When you have a certified logo included on your website, product, invoices, gate, superstore and office, it becomes a massive marketing factor. However, the design can only be an advertising tool if and only if it is intended by a specialized designer and that it follows all the design ideologies. This is why, businesses are always buoyant to clearly clarify the message and the spirit of their companies to logo designers, who can then make sure the logo, speaks for the company. If you do not know what you want, it would be tricky to have a design that would later become a brand identity.

A crucial element of all logo designs are the fonts that are used; when using more than one font, it’s important that a sense of harmony and balance is achieved. Two fonts that are incompatible may appear muddled and confusing, ruining the design. It’s a good idea to stick to industry standard fonts such as Arial, Times New Roman, Courier, or Calibri.

The clearer the font, the more legible the text will be. A logo design is significant today just as it was decades ago. Modern day consumers understand the value of a high quality business logo and are able discern which logo exudes a sense of professionalism and outstanding service, while at the same time identifying businesses whose logos depict a less than favorable image.

Contact Logo Specialist

Whether you’re looking to start a new business and require a new logo that encapsulates your brand’s best attributes or simply seeking to update your existing logo with a fresh new design, contact the team at Logo Specialist today, providers of professional logo design services at affordable prices.